PURPOSE We develop and deliver innovative, bespoke, multiplatform solutions that meet our clients marketing and communications goals. Our rich experience includes more than 20 years conceiving and delivering successful business-to-business and business-to-C Suite campaigns around the world. We help our clients to define and reach stretch goals, by targeting their audiences, pushing novelty and driving forward innovative ideas and plans to achieve results in the highly crowded, competitive, international marketplace. As a small boutique firm, linked to a network of experienced professionals around the globe, our services are cost effective, flexible and driven by results. Working together with our clients, our goal is to bridge the gaps between new ideas and enlightened thinking, and the reality that requires operational excellence and delivery of the outstanding outcomes that our clients seek.
PROCESS We draw from best practices and knowledge from across management and social science disciplines to partner with clients to achieve results. Our associates can lead a project on an independent outsourced basis, or they can serve as temporary members of an internal client team, or otherwise serve in a supporting or coaching role to individuals within the client organisation. We begin with project scoping, clarifying client goals and desired results then co-designing appropriate projects, interventions and implementation processes based upon our client's unique requirements and resources. To aid decision-making, most projects involve a stage of intelligence gathering, using project-specific research and analysis to aid decision-making. The analytic tools can be qualitative and/or quantitative including interviewing, conducting surveys, document analysis, use of focus or expert groups, stakeholder and competition mapping techniques, financial analysis, and case study preparation. We help our clients to define communications objectives, and to design plans and processes to engage effectively with their target audiences and stakeholders. We integrate feedback and evaluation loops to inform the projects as they evolve and to allow assessment of results at the conclusion of the engagement.
PEOPLE LUMIU's results-based, tailored services are provided by associates with senior level experience, and international backgrounds in business, academia and the not-for-profit sector in Europe, North America and Asia. Innovators themselves, our associates are part of a network of multi-lingual, cross-culturally experienced colleagues. Clients benefit from the experience of business leaders, consultants and researchers, including content experts in strategy & public affairs, communications, political & marketing campaigning, business-government-civil society relations and alliances/partnerships, cross-cultural management, HR/change management. Our associates can leverage strong facilitiation skills to work across a client's organisational and inter-organisational environment. This competency can be particularly effective for cross-sectoral initiatives, or situations requiring collaboration of multiple "stakeholders" to achieve collective goals. Due to our network configuration our overheads are reasonable at the same time that our approach remains professional and flexible. Clients benefit from working directly with senior consultants who speak the language of peers and who readily grasp the complex, fast changing situations they face.
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